Privacy Policy
Effective Date: 09 November 2026 โข Fully Compliant with Google AdSense, Play Store & DPDPA 2023
This Privacy Policy describes how BengalSeva ("we", "our", or "us") collects, stores, protects, and discloses personal information obtained through our official website, progressive web application (PWA), mobile applications, and connected APIs.
1. Information We Collect
We collect information to provide, personalize, and continually improve your experience across our hyperlocal ecosystem:
- Personal Identity Data: Full name, telephone number, email address, password hash, and profile photos.
- Device Geolocation Data: Precise GPS coordinates (latitude and longitude) collected through your browser or device sensors to identify nearby verified merchants, compute delivery distances, calculate RideNow cab/bike taxi fares, and locate doorstep repair technicians.
- Merchant & Driver KYC Documentation: Commercial trade licenses, vehicle registration certificates (RC), driver licenses, insurance files, and bank/UPI account identifiers to facilitate verified partner payouts.
- Financial Transaction Logs: Mode of payment, transaction reference identifiers (UTR / Razorpay / Gateway IDs), billing timestamps, and invoice metadata. Note: We do not store raw credit/debit card numbers or CVVs on our servers.
- Log Files & Device Information: Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, date/time stamps, and clickstream data.
2. Google AdSense & Third-Party Advertising Cookies
We use third-party advertising companies, including Google LLC, to serve advertisements when you visit our website. These companies may use cookies, web beacons, and persistent identifiers to measure advertising effectiveness and personalize ad content based on your prior visits to this website and other websites across the Internet [1].
Google's DART Cookie
Google is a third-party vendor on our platform [1]. Google's use of advertising cookies (including the DoubleClick / DART cookie) enables it and its partners to serve targeted ads to our users based on their visits to our site and/or other sites on the Internet [1].
User Opt-Out Choices
Users may opt out of personalized advertising by visiting the Google Ads Settings page [1]. Alternatively, you can opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info or the Network Advertising Initiative [1].
3. How We Use and Process Information
Your data is processed strictly under legitimate contractual and operational necessities:
- To facilitate appointment bookings, doorstep repairs, and parcel fulfillment.
- To compute real-time distance and dispatch nearby RideNow drivers.
- To authenticate and transmit mobile and utility bill payments through certified BBPS/Telecom API switches (Pay2All).
- To detect, investigate, and prevent fraudulent transactions, automated scraping, or unauthorized account access.
- To comply with regulatory disclosures required by law enforcement or tax authorities.
4. Third-Party Service Providers
We share minimal necessary data with trusted third parties bound by strict confidentiality agreements:
- Authorized Payment Gateways: Licensed gateways (Razorpay, Cashfree, PhonePe, PayU) for PCI-DSS compliant checkout processing.
- 3PL Logistics Partners: Courier logistics networks (Shiprocket, Delhivery, Blue Dart) for generating physical shipping labels and AWB tracking codes.
- Telecommunications & BBPS Switches: Licensed API gateways (Pay2All) for processing instant utility recharges.
5. Data Retention, Security & User Rights
We implement SSL 256-bit encryption across all data pathways. As per the Indian Digital Personal Data Protection Act (DPDPA 2023), you have the right to review, update, or request permanent deletion of your account and personal records. You may initiate a deletion request by contacting our Grievance Officer.
6. Children's Online Privacy Protection
Our platform is not directed to individuals under the age of 18. We do not knowingly collect personal identifiable information from children. If we discover that a minor has provided us with personal information, we will delete it immediately.
Registered Intermediary E-Commerce Entity โข All Rights Reserved